BBG’s intensive promotional activities

By: Ma. Theresa Dela Cruz

Increased visibility for BBG now relies on increased exposure in advertising media. Case in point: BBG’s recent press release for the ongoing October Promo at the Philippine Daily Inquirer, and an upcoming feature in the Manila Bulletin. For the latter, the newspaper conducted an interview that heavily involves BBG products — the interview will be part of the Sunday Lifestyle section on an upcoming weekend.

BBG’s also inked partnerships with local advertising specialists — agreements with Prime Spot Advertising (for SM Mall ads) and Pilmap Travel & Leisure Magazine (for magazine ad space) will soon come into force. US placements are also in the works — BBG will directly target US-based Pinoys through advertising in US-based publications. Boma’s Sales team is helping BBG secure those crucial overseas placements.

BBG expects these efforts to support the sales activities for the rest of the year. With Christmas season almost here, BBG’s ready to capitalize on the flood of balikbayans & tourists coming home to celebrate with their families.